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."Bursting with power and bearing the tech giant's signature gray interface, Apple's newest product line is expected to hit stores on the East Coast this weekend.
Shortly after former CEO Steve Jobs's resignation was announced, Apple Computer issued another press release unveiling what will be his final contribution as chief executive: iRene, a category 3 storm and Apple's first step into the hurricane market. Already, Mac fans are responding with a flood of enthusiasm. According to estimates, cars in traffic lines in anticipation of iRene already number in the hundreds, stretching farther than even the longest lines of eager customers when the iPad was released. There's been activity on the other side of the spectrum as well—NYC mayor Michael Bloomberg of New York evacuated parts of the city for the first time in history, in the "interest of public safety," while several Apple Stores in the area were closed, including the flagship store on Fifth Avenue which is normally open 24/7.
In spite of all the hype, our chief technology analyst sees some problems ahead for everyday users of the device. "One thing that comes to mind is power consumption," he says. It makes sense: having to recharge a device again and again is both costly and annoying to users. Unfortunately, iRene may consume up to 1014 watts of power, much more than the most energy-hogging of today's devices. According to his calculations, this would go through millions of rechargeable Mac batteries a second, draining even faster than the standard MacBook. "Unless Apple has also developed a brilliant new battery pack, users can expect to need the charger pretty often." And it's costly even before you take it home. According to some estimates, iRene may cost billions of dollars, following the footsteps of Apple's current line of already very overpriced hardware.
But there's been another trend that is even more alarming, one that our correspondent calls Apple's "fear of stable, solid storage." "With the iPad and MacBook Air we saw Apple reject traditional hard drives entirely in favor of all-flash memory," he says. "This time, they've gone even further. Not even flash. All your data is up in the cloud." In other words, trusting your information with iRene may not be the best idea.
Even ordinary Mac fans have found something to complain about. "Something I don't like is the size of this thing," responded one person we interviewed. He explained that along much of Apple's path to success, the company had subscribed to an ideal of simplicity and lightness. "Look at this," he said, pulling out his iPhone 4. "It's clean, it's shiny, it's beautiful. Why go with four buttons when you can make do with one?" Indeed, the iPhone, like all the devices Apple has released over the past few years, is light, fast, and small (once marketed as the thinnest smartphone in existence). The iPad and MacBook Air followed a similar path, enticing millions by embodying the devices of the future.
Yet Apple seems to have done something of an about-face with their new product. "It's huge!" exclaimed our interviewee. At 180 miles in diameter and a hundred million pounds in weight, iRene may be the "single worst design Apple has ever created," according to another Mac fan. "It's ridiculous!" He throws his hands up in exasperation. "How do they expect me to put this in my pocket? Even the iPad was an iffy fit."
Others were more optimistic. "I think we're jumping to conclusions here," one said. "Those Microsoft fanboys are always going to say that Apple's stuff is too big, too expensive, whatever. But the fact is, they're always awesome."
Wait and see, he says. "I think iRene is going to be epic." One thing's for sure: Apple's newest gadget, as always, will take the country by storm.
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